Monday, May 3, 2010
Wednesday, April 21, 2010
Friday, April 2, 2010
Are you or your company a Speakerbox, or an engaged Socialista within a community? When you show up on a follower’s feed, do they get value from what you are saying? Do you come across as more than just a marketing mission statement?
When I first started using Twitter, I was amazed at the amount of people that would turn every posting into a complicated version of, “Hey, I’m cool, look at my blog!” They were usually businesses, and came across as not understanding or embracing the concept behind Twitter. They also presented as very self centered – littering my feed space with a never changing torrent of, “Look at me-isms” with tag-along links to their blogs.
What I find interesting about the Speakerbox, is they take all shapes. In my twitter community I have had Speakerboxes ranging from marketing companies (?!?) to fitness “gurus” selling the latest get thin quick scheme. One of the first things that come to mind about these feed killers is, “why take yourself out of the conversation?” It comes across as lazy, and lacking interest in the two way conversation that twitter makes simple and quick. It could be a product of automation, a lack of understanding of twitter, or a poor strategy – either way it’s not a competent use of the technology.
How do you identify a Speakerbox?
- Soon after following them there is a high quantity of tweets directing you to their blog
- You don’t see them participating in conversations
- When they do participate, any statement is usually topped off with a link to their most recent blog post
- They provide little value – their message is basically the equivalent of a TV ad, easy to ignore
- The often lack personality or voice in their mass of tweets
This person could tell you how to be a rockstar in 3 tweets or less. They are engaged, and provide (sometimes interesting) insight or entertainment with every tweet. They go out of their way to be interesting, and they make themselves a valuable addition to your twitter feed. Very few twitter users are or ever will be Socialistas, it takes a high level of dedication as well as a directed strategy. An effective Socialista will promote their message, but will make their message part of the conversation. They are not afraid to jump in and provide suggestions or ideas within a subject they know well.
In time a Socialista will become a person (or company) that a twitter user will go to as an authority, or a trusted source of opinion. If trust is a currency, these people have it in great abundance. Often these Twitter rockstars, the Socialistas will become the first stop for many people when they are looking for related information. The Socialista eventually gains the position of trusted voice, and with it the ability to persuade viewers into trying new products, services, ideas, or food.
The characteristics of a Socialista:
- They share knowledge first, promote their product/ service second
- They have active back and forth relationships with other twitter users
- There is a defined character, a personality behind the tweets
- They are accessible, and someone that people want to talk to
It comes down to your goals. What are your success metrics? At one time Twitter success was counted by number of followers. Today, our understanding of the space has matured, and many have realized that active and engaged followers have more value than simple numbers. The Socialista will find that their followers are active, engaged, and interested in what they have to say. When the Socialista suggests a product or idea, people will listen.
At its core, Twitter is a tool for engaging people quickly and concisely, the Speakerbox approach works counter to that model. It also sends an underlying signal that your company is holding themselves back from what is a cordial, inviting, and active social meeting place. I would hope that fewer people are joining Twitter with the goal of becoming the digital equivalent of a carnival barker. The Speakerbox undermines the message they preach, and reduce their value with every posting. The Speakerbox quickly becomes an unwelcome guest and will find that with time their message will fall upon fewer and fewer ears as they become little more than white noise in the feed.
Twitter offers an opportunity to present your brand (personal or corporate) in an approachable manner, don’t ruin that chance by forgetting to listen, and neglecting the conversations around you.
Some of the people and companies doing it right are:
@ruhlman , @jetblue , @brewcrewtv , @stonebrewingco
(I do like beer, food and travel…)
Monday, March 8, 2010
- Has a call to action
- Has a defined challenge
- Has a defined benefit vs. challenge (eg. scoring)
- If Multi-player, provides a distinct mechanism for player vs. player
- Is fun (Although that is taste)
Friday, March 5, 2010
Tuesday, February 9, 2010
Friday, February 5, 2010
Tuesday, January 26, 2010
- Put up recipes that have corresponding pictures sitting in my camera
- Take above mentioned pictures out of camera and make web ready
- Work out a weekly update schedule, maybe Tues., Thurs.?
- Get the word out about my ramblings
- Start reviewing restaurants, with a focus on my local ones first
- Track my workouts online, maybe get some pictures up showing me at the start, and on through to the final goal
- Define "final goal"
- Buy more Southern Tier Imperial Chokolat Stout
- 70 pushups
- 50 squats
- 50 bicycle crunches
Sunday, January 24, 2010
- DEADLIFT!!! 5 reps @ 60#, 2 sets of 10 reps @ 90#, 10 reps @ 140#, 10 @ 190#, 5 reps @ 200# (During this deadlift storm, I showed Carla how do do this, as well as front and back squats, she was doing the squats while I busted these out.)
- Bicep Curls: 3 sets of 10 reps @ 25#, 5 reps @ 30# (Carla was using 15# and 20#)
- DB Shoulder Press: 2 sets of 15 reps @ 30#, 10 reps @ 35# (I think Carla was using 15# and 20#)
- DB Shrugs: 2 sets of 25 reps at 30#, 25 reps at 45#
Friday, January 22, 2010
- Close handed Lat Rows: 2 sets of 20 reps @ 100#, 3 reps @ 160#, 1 rep @ 190#
- Dumbbell Chest Press: 2 sets of 20 reps @ 40#, 10 reps @ 40#
- Dumbbell Bent over Row: 10 reps @ 35#
- Negative Bicep Curls: 15 reps @ 25# for 8 seconds each
- Skullcrushers: 30 reps @ 45#
- 50 regular squats without weight
- 50 back squats with a 12 lb. bar
- 25 squats without weight
- 25 front squats with a 12lb. bar
- Balance on a bosu ball for 4 minutes ( I was trying to hold the 12lb bar off the ground to increase difficulty)
- 50 regular squats without weight
- 25 front squats with the 12lb bar
- 25 jump squats
- 50 back squats with the 12lb bar
Tuesday, January 12, 2010
Monday, January 11, 2010
- Amuse Bouche - Seared Scallops on a potato pancake with a champagne cream sauce
- Main Event - Cioppino with shrimp, crab, scallops, and littleneck clams, served with some toast points
- Dessert - Don't remember one, doubt we had one
- Red Perch en papillote with asparagus tips
- Roast Chicken in a vermouth demi-glace and balsamic vinegar over ricotta gnocchi with arugula in brown butter sauce
- Shepherd's Pie with beef
- Curried Garbanzos with rice and coriander
Saturday, January 9, 2010
Saturday, January 2, 2010
Friday, January 1, 2010
As far as work goes... I'm the lead interactive producer/ project manager at Ghost Rabbit Entertainment, working remotely as they are based in Dublin, CA. There, I covered work. Huzzah.
It's a new year, and a time to start over, right? RIGHT! I started working on my new year's resolutions in mid-August. They were rather simple:
- Eat Better
- Be Healthier
- Get Outside
- Eat real food, not too much (Truth from Michael Pollan)
- Simpler dishes taste better
- Talk while eating
- No seconds
- Red meat once a week or less
- Eat breakfast, lunch, and dinner